Justyn Buske

"Extended Care: a Patchwork of Possibilities" Video

Written and storyboarded by me, then handed off to the animator.

One of the toughest nuts to crack when creating a short video that strives to educate consumers about a complex topic (like health care in retirement!) is coming up with a hook. I’m exceptionally proud of this one. Read the script and then watch it here. Scroll down for some insights into the creative process.

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Couching a tough topic such as end of life care in something warm, like a patchwork quilt, conveys two things. One, it makes the topic approachable by a non-expert audience. And two, it makes the topic a little more warm, a little softer.

Couching a tough topic such as end of life care in something warm, like a patchwork quilt, conveys two things. One, it makes the topic approachable by a non-expert audience. And two, it makes the topic a little more warm, a little softer.

I’m always looking for ways to make tough topics more approachable.

I’m always looking for ways to make tough topics more approachable.

And a quilt, here, just felt right.

And a quilt, here, just felt right.

“Health care is an important needle to thread” is still a line I’m quite fond of.

“Health care is an important needle to thread” is still a line I’m quite fond of.